Advantages of FeedBurner With Blogger

Once you signup at FeedBurner and configure it to your liking, you can integrate it fully with your blog hosted on Blogger. Let's start by changing AutoDiscovery URL. When you visit a site which has feed information between it's tags, all modern browsers display a little icon to indicate that. You will need to change it to point to your "burned" feed at FeedBurner instead of default one.

Start by opening your blog. Right click anywhere on it and choose "View Source". Find the following lines:

<link rel="alternate" type="application/atom+xml" title="YOURBLOG - Atom" href="http://YOURBLOG.blogspot.com/feeds/posts/default"/>
<link rel="alternate" type="application/rss+xml" title="YOURBLOG - RSS" href="http://YOURBLOG.blogspot.com/feeds/posts/default?alt=rss"/>
<link rel="service.post" type="application/atom+xml" title="YOURBLOG - Atom" href="http://www.blogger.com/feeds/1/posts/default"/>
<link href='<a target="_new" rel="nofollow" href="http://www.blogger.com/rsd.g?blogID=1">http://www.blogger.com/rsd.g?blogID=1</a>' rel='EditURI' title='RSD' type='application/rsd+xml'/>

Select the whole block and copy it (not from here, but from your own source code). Once you do that, go to your blog's control panel and click Template>Edit HTML. Find the following line:

b:include data='blog' name='all-head-content'

And simply replace it with all the lines you just copied from your source code. Now, change these 2 lines you just pasted:

<link rel="alternate" type="application/atom+xml" title="YOURBLOG - Atom" href="http://YOURBLOG.blogspot.com/feeds/posts/default"/>
<link rel="alternate" type="application/rss+xml" title="YOURBLOG - RSS" href="http://YOURBLOG.blogspot.com/feeds/posts/default?alt=rss"/>

Into a single line:

<link rel="alternate" type="application/atom+xml" title="YOURBLOG - syndication feed" href="http://feeds.feedburner.com/YOURFEEDNAME"/>

YOURFEEDNAME is the one you chose when adding your feed to FeedBurner. Congratulations - now when visitors click the feed icon at your blog, they will be taken to http://feeds.feedburner.com/YourFeedName.

Next, you might want to hide "Subscribe to posts (Atom)" link at the bottom of your blog, especially if you add subscription link on your sidebar. Simply go to "Edit HTML" window and add the bold line to the following code:

.feed-links {
display: none;
}

You might want to add FeedCount chicklet to your blog next to show off your subscriber number, or FeedFlare module to add all these social bookmarks I mentioned. If your feed has lots of subscribers, you can apply for FeedBurner's Ad Network and monetize your feed as well!