Webpage Keyword Density

Keyword density is an indicator of the number of times the selected keyword shows in the web page. But mind you, keywords shouldn't be over used, but should be just sufficient enough to be shown at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the web page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is about 3% and 5%, to get recognized by the major search engines and you should never exceed it.

Please remember, that this rule applies to every page on your website. It also applies to not just one keyword but also a set of keywords that relate to a different product or service. The keyword density should always be between 3% to 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Microsoft word or Word Perfect.

Go to the "Edit" menu and click "Select All". Now go to the "Tools" menu and select "Word Count". Write down your total number of words in the page.

Now select the "Find" function on the "Edit" menu. Go to the "Replace" tab and type in the keyword you need to find. "Replace" that word with the same word, so you dont change the text.

When you complete the replace function, the program will provide a count of the words you replaced. That gives the total number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.