Welcome to Web 2.0! Consumers make buying decisions based on different criteria now. They want to know what everyone is SAYING about a product before they commit to buy. Only a small percentage of consumers trust advertising.
Huge companies are realizing the need to talk to their customers and prospective customers like the small businesses have always been able to do. With Facebook, blogs and Twitter, the playing field has been narrowed. What does this mean for you?
You need to do things differently now. You need to find new and personal ways to communicate with your customers and prospective customers. They have come to EXPECT that. Now you need to put systems in place to give your customers what they demand.
Do you want prospective customers to have you in the top of their minds when they look for services like you provide? Yes! How do you accomplish that?
You put yourself and your company where the customers are. And where are they? They're online, in social networks, TALKING to each other.
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1 comments: until now.
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